Reporter + Blogger = Problem?

Kuwait. March 9, 2003. 11:46pm.

CNN Correspondent Kevin Sites, makes his first post on his war blog, one that would chronicle his life as a reporter covering the war.

In the days to follow Sites would report from Iran, Kurdistan, and Northern Iraq detailing the struggles he and his colleagues experience during this coverage. He would tell of how he managed to get from place to place sharing insights from fellow journalists and posting photos showing what it was like to be living in these areas of conflict. It was an amazing read!

Unfortunately this blog lasted for only twelve days. Sites’ final post on March 21 explained that CNN had asked him to suspend his site. The reason wasn’t exactly clear but it is said that, “CNN News Standards and Practices Guide essentially says that you can’t do these things without approval.”

Several other news organizations followed suit.

Time Magazine pulled the plug on freelance war correspondent Joshua Kucera’s blog just four days after the CNN incident. Less than a month later Connecticut based newspaper Hartford Courant also ruled that former columnist turned travel editor Denis Horgan was no longer allowed to operate his online column. They cited that it created a “parallel journalistic universe” where he’d be able to do commentary without editing oversight by the paper.

Although these incidents all took place in another country two years ago it is very possible that it could happen anywhere else. In fact with more and more reporters embracing blogging as a means of voicing their own opinions, I can’t help but wonder if this could happen again very soon.

Several reporter friends have their own blogs and a loyal following to boot. Viewers who see them on television and are curious to find out more about them flock to their sites in the hundreds. The contents of these blogs vary from personal tidbits, to behind-the-scenes stories, to editorials on political and economic affairs.

It is the latter that bugs me. One of the strengths of my news organization is the foundation it has built on credibility and integrity. Our team works very hard to ensure that each report is accurate, well balanced, and free from opinion. What would become of us if this were somehow tarnished?

Reporter/Producer Howie Severino says that one of the great things about blogging is that it is an outlet for personal opinion without the constraints of mainstream journalism; there are no layers of editors and control. But when a reporter publishes opinions on his or her blog this allows for a perception of bias even if it is done outside the confines of being a reporter.

Political analyst, historian and writer Manuel Quezon IIIalso has identical views. He says that “if clearly explained, (a blog) can help the reporter have an outlet for opinion.” But he cautions, “you have to be careful, because a reporter, unlike an opinion writer, has to be free from biases.”

In order to prevent this from happening, CNN, Time Magazine and Hartford Courant decided to set precedents that include taking control over what their people can say or do even outside the workplace.

Similarly the New York Times in its Values and Practices handbook for News and Editorial Departments prohibits staff from engaging in acts that “might reasonably raise doubts about their ability, or the Time’s ability to function as neutral observers in covering the news.”

On the other hand a recent article published by Wired News suggests, “the so-called idea of objective journalists may be misguided.” It goes on to say that even though reporters express their own opinions, their reporting does not have to branded as biased.

Over the last three days I have given this matter much thought weighing in its’ pros and cons and have found that it is not a matter of debate but of compromise.

I believe that reporters, just like the rest of us, have a right to express their opinions via a weblog or online journal. However, as much as a reporter is an individual, he or she is also a personality whose main responsibility is to report the facts. Straight news and opinion just don’t go together. In his response to my inquiry on the matter, Manuel Quezon III also talked about the difficulty of distinguising a reporter as an individual who blogs from the reporter who happens to blog. It is difficult to separate both identies and the relation to a reporter’s particualr network. According to him unless a reporter’s blog is anonymous, “anything the blogger says will reflect on his profession and his network.”

Having said this employers also have every right to protect their own interests. News organizations have ethical manuals, codes of conduct that are imposed on employees. If an employer feels that a reporter’s blog violates any of these, the reporter doesn’t have much of a choice but to give up one or the other. Bottom line is that the company needs to protect against a.) the appearance of a conflict of interest, b.) the blog out scooping the company programs c.) the disclosure of privileged company information and d.) a blog post being attributed as the stand of the company.

For both ideas to coexist I believe that some sort of compromise is in order. First and foremost a reporter must understand what the job entails. As personalities who live in the public eye they are expected to adhere to certain standards even if this means sacrificing some personal liberties. I don’t think the solution is as extreme as shutting down a web log all together but perhaps one of restraint. With no editors, producers or legal experts to safeguard the contents of a blog post, the reporter must learn to apply the same standards expected of him/her on the job.

Some sites have taken the initiative to draft some standards to follow. For example, Cyberjournalists.net went ahead and published what it calls the Bloggers Code of Ethics which is patterned after the Society of Professional Journalists Code of Ethics. Key ideas expressed in this code are to be honest and fair, minimize harm, and be accountable. Writer/Columnist Ed Cone also published a list of practical ideas for maintaining both a weblog and a job in journalism. As a last recourse Cone suggests that if it all fails you can always write under a pseudonym.

News organizations are also advised to make clear their stand on this issue and others pertaining to the use of relatively new technologies. Guidelines about what their on cam talents can and can not say in their blogs should be drafted, discussed with those affected and then implemented. This is not necessarily censorship or a curtailment of the freedom of speech especially if doing so supports the greater good.

Another option would be for both to work together. Wouldn’t it be great to see the news organization host the journalists blog on the company’s website. Co-branding of the site will allow the reporter to reach a greater audience while at the same time ensuring that the company has a say in the final outcome of the report. Not to mention this also brings a value added feature to the website drawing more readership.

If you really think about it (believe me I have) blogs by reporters aren’t such a bad thing.

Inquirer Editor John Nery recognizes that as a blogger, he is responsible for the material he has access to, not everything can be used. But he also says that several things could prove useful to reporters who blog such as, “analysis of their material, attempts to understand all that material, or thoughts prompted by the material.”

Similarly Manuel Quezon III says that, “via a blog a reporter can help people by focusing on background information that either doesn’t make it into to the report, or which helps explain the report, which is limited in time.”

3 Responses to “Reporter + Blogger = Problem?”

  1. jtm Says:

    well this:

    Employers also have every right to protect their own interests. News organizations have ethical manuals, codes of conduct that are imposed on employees. If an employer feels that a reporter’s blog violates any of these, the reporter doesn’t have much of a choice but to give up one or the other. Bottom line is that the company needs to protect against a.) the appearance of a conflict of interest, b.) the blog out scooping the company programs c.) the disclosure of privileged company information and d.) a blog post being attributed as the stand of the company.


    these are conflict areas which i’m sure, we are avoiding.

    a. conflict of interest arising from personal opinion or bias: i think, as i’ve written in my blog, biases rarely come through in our news reports because there’s a system of checks and balance: the news desk editors, the producers etc. and besides, we know that. we avoid putting our personal biases into our reports, right? :)

    b. outscooping company programs: well, my blog can’t compete with 24oras. it’s entirely a different set of audience we’re talking about. so hindi siguro ito problema. it can supplement pa nga. things that we weren’t able to write into a 1.30 minuter can be written about. parang inside scoop or something. but these things probably are the trivial ones. if it’s too vital, it should have been written in the script.

    c.disclosure of company secrets: we remain faithful, loyal, faithful, loyal, faithful, loyal to GMA7 to the maaaaaaaax. so no conflict here. what about disclosure of competitor secrets? yung mga sine-share nilang inside information? ehhehehe.

    d. the post being attributed as the stand of the company – if someone quotes me and tells the whole world that it is the company’s stand, then that person is stupid. obviously, the medium was not official, and i made it clear that it is my own personal opinion. you may ask, how can you make that distinction? you’re personalities. well again, it shouldn’t be us who should make that distinction, it should the readers.

  2. howie Says:

    Josh, this is a very thoughtful discussion of the issue of journalists as bloggers, and it made me reflect as well.

    I also agree with Joseph that we have to voluntarily exercise restraints, aware that we do have employers and public personas.

    as for me, the main restraint is that I do publish my blog on the pinoytv web site, and thus subject to censorship if the gma bosses so see fit (although to their credit, they have not exercised that prerogative). while i appreciate the relative freedom of a blog, my main satisfaction comes from being able to write in english for even a small audience (mainly my dad and close friends), analyze what’s happening in the country, and use information generated from my Sidetrip reporting in another medium.

    I was also asked to write the blog to help generate interest in the web site, which is fairly new and intended to draw an Internet-savvy US-based Fil-Am audience. So there is more than a personal agenda behind my Sidetrip blog.

    I do have my opinions, and I feel that I should have the freedom to express them, as a newspaper columnist has that freedom within the confines of his/her publication. I don’t believe that journalists exist simply to gather news; we must also interpret what is happening around us according to our individual sets of values.

    I also don’t believe that anyone can be truly unbiased, since biases simply reflect our values, and every human being has values. But at the same time, I do hope to meet that basic standard expected of all journalists, no matter what the medium — FAIRNESS.

    Keep blogging, and I’ll keep reading. Good work Josh…

  3. Malou Says:

    I would like to regard blogs as personal diaries online. And since it is “published” and can be seen publicly, there is already a certain degree of responsibility that should be attached to it. Whatever one writes in the blog, the writer should be accountable for the contents…Accountability includes knowing that the company he/she is working for and their competition may be reading it…

    But then, as much as there are company policies against disclosure of company secrets, what’s stopping the writer from blogging it? he / she may assume a different name and different company…and still write about stuff that concerned him/her…

    The question now is should we stifle this amazing new venue of mass communication? I don’t think so…The reporter here is the publisher in his/her own blog. Libel laws may still be applicable

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